If you're an elephant, a skyscraper is big. If you're a mouse, a dog is big. Any way you look at it, big is relative. What does that have to do with marketing a business? Well...it may be that instead of deciding what "big" means, it would be better to focus on "bigger" instead.
If your company employs 100 people, adding 20 more at one time would make them bigger, but not so much that it would shake up everything the company does. On the other hand, if your company employs 8 people and adds 20 more at one time, you're going to see a lot of changes in everything that goes on. For most companies, this would be extremely disruptive, even though it seems like a good thing to be growing enough to hire more people.
When it comes to marketing a business, the planning needs to account for the current size of the company, and the style and pace of the marketing. You want to get bigger, but you want to keep it manageable without turning your company completely upside down!
ALL companies, whether smaller or bigger, can benefit greatly from appropriate marketing. Not every company needs a full-blown agency approach OR budget. Most companies are small enough that they can work with a knowledgeable marketing support services provider at a much lower cost, and drive growth at a level that allows them to become bigger - but not so big that they implode in the process.
Mary Beth Smith
The AG Marketing Companion
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AlphaGraphics of Park Cities, North Dallas and SMU can support your marketing needs, and welcomes the opportunity to talk with you any time. Call Sherry at 214-363-1101, and mention this blog post to receive a $200 consultation at no charge. If you'd rather email her, that's even easier: sperry@alphagraphics.com.
Be sure and reference the blog post to get your special offer - $200 is pretty big!
